Discover London

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 Jewellery Show London isn't the only unmissable event in the city...

London is one of the most historic and diverse cities in the world. Enjoy an unforgettable time discovering this exhilarating city, with an impressive variety of attractions which have influenced western culture. 

Below is our guide to exploring London, giving you everything you need to get to know this wonderful city. Plan ahead to make the most of your visit.

Take a Big Bus Tour

London bus

Get around in style - use one of the many travel companies to take a tour of the city atop an iconic double decker bus!

Travel by River and Cable Car

Cable car

Not fond of the tube? Take the scenic route. The River Thames flows through Central London and provides a stunning backdrop to many of the city’s top tourist attractions. River Bus services are underrated yet great ways to beat the traffic. Want a view from above? Take the Emirates Airline Cable
Car to North Greenwich.

Get an Oyster Card

Oyster card

Cut down travel costs and buy an Oyster Card online in advance or at any tube station. (Or use contactless or Apple/Google Pay!)

Explore the Home of Royalty 


London is home to Buckingham Palace and the Tower of London, all of which are packed full of interesting culture and history that you’ll be talking about long after your trip. If your fascination with British kings and queens isn't already underway, then visiting London is sure to start it.

Visit Historic Sites


London is home to some of the most iconic museums and galleries in the world — many of which are free. Spend a few hours soaking up some culture in the British Museum, Tate Modern, Natural History Museum or the V&A.

Have a Fun Night Out


Whether it's a musical event, going to the cinema or just grabbing a bite to eat. London is full of little-known treasures! 

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