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Jayant Raniga - PureJewels by Bhanji Gokaldas

Jayant Raniga

Chief Executive Officer, PureJewels by Bhanji Gokaldas
Jayant Raniga is the CEO of PureJewels by Bhanji Gokaldas, a fourth generation family business with a history that spans more than nine generations. He is dedicated to the craft and heritage of fine jewellery, aiming to create the first British Asian luxury fine jewellery brand that honours traditional skills while serving a modern, diverse audience. PureJewels is recognised in the jewellery industry for its design, innovation and commitment to artisans, with team members encouraged to enter and win awards such as the Goldsmiths Craft and Design Council Awards. The brand is regularly named an Inspiring Independent by Retail Jeweller magazine. Jayant also founded Veia Gold, an efficient, data driven and responsible supplier of fine jewellery, and Veia Luxury Pvt Ltd in Mumbai, where the team focuses on logistical efficiency and making the supply chain as transparent as possible. Alongside his leadership roles, he writes white papers and contributes to industry commentary on sustainable and responsible practices. He also shares his experience through speaking engagements, mentoring and advocacy for ethical sourcing in the trade.
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