Co-Founder and CEO, Anti Copying in Design (ACID)
Dids Macdonald has over 25 years' experience in the design sector and co-founded Anti Copying in Design 25 years ago because her products were consistently copied. ACID represents 1000’s of designers and campaigns for design law reform, including the successful introduction of criminal provisions for the intentional infringement of a registered design in the 2014 IP Act. Dids is passionate about helping SMEs protect their IP via education and awareness to create a proactive IP Strategy. Dids was awarded an OBE for her services to the design industry in 2015. She is an Honorary Fellow of the British Institute of Interior Design and included in the Design Week Hall of Fame. In July 2016 ACID was named IP Champion by the Alliance for Intellectual Property on British IP Day. Dids was also honoured in 2017 by the UK Designer Kitchen & Bathroom Awards for services to the industry. She is Past Master of the Furniture Makers Company, a City of London livery company and charity for the furnishings industry.