David Berdugo
CEO,
Caratwise
David Berdugo is the CEO of Caratwise, an end-to-end custom jewellery platform transforming how jewellers design, price, and deliver made-to-order pieces. Previously COO of both Blue Nile and JamesAllen.com, he brings rare, hands-on fluency across ecommerce, operations, merchandising, and consumer experience at scale.
At Caratwise, David brings that expertise directly to independent jewellers, equipping store associates with tools that enable real-time custom design using 3D photoreal rendering and live pricing — all connected to a coordinated production pipeline. The result is a "Same Day Yes" experience for customers, and a meaningful competitive edge for the jewellers who serve them.
David is a regular presence at key industry events including JCK and the Jewellery Show London, and is passionate about helping jewellers compete with confidence — giving great stores the platform they deserve.
Sessions
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02-Sep-2026Innovation TheatreFrom Browse to Buy: How Jewellers Can Sell Custom Bridal on the Spot
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