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NAJ's CEO, Ben Massey on the future of Jewellery and the Jewellery Show 2025

NAJ's CEO, Ben Massey on the future of Jewellery and the Jewellery Show 2025

We’re thrilled to share an exclusive interview with Ben Massey, CEO of our trade partner, the National Association of Jewellers. He offers expert insights on industry trends, challenges, innovations, and the Jewellery Show’s impact.

Don’t miss this valuable perspective from a top industry leader—read the full interview below!

Why do you believe the Jewellery Show is an essential event for the jewellery industry?

"The Jewellery Show has quickly established itself as the destination trade show for all sectors of the UK jewellery industry. It is increasing in scale and breadth and has good accessibility for UK and international exhibitors and buyers. Whether looking for the latest products, future trends, or money-saving services, attendees will find what they are looking for at the Jewellery Show."

 

How does your organisation contribute to the growth and success of jewellery businesses, and what does it mean to you to serve as the trade partner of the Jewellery Show?

"The National Association of Jewellers (NAJ) is the UK’s leading trade association, dedicated to helping jewellery businesses grow profitably and responsibly. We believe that the collective success of our members secures a strong future for the industry.

Our work is built on four key pillars:

  • Representation – Advocating for positive change and influencing policy with the government and key stakeholders.
  • Professional Standards – Providing legal guidance and best practices to ensure compliance and integrity.
  • Education & Training – Offering industry-leading JET retail training courses, jewellery retail apprenticeships, and training endorsements.
  • Member Benefits – Delivering exclusive perks, from business support and security alerts to discounted stand space at The Jewellery Show.

As the official trade partner of the Jewellery Show, we’re proud to help shape and promote the event, ensuring the jewellery trade’s voice is heard. With rapid growth in just three years, the show continues to evolve alongside the industry’s needs.

Discover more about NAJ membership benefits: https://naj.co.uk/Benefits"

 

What advice would you give to jewellery businesses and retailers looking to maximise their success at the Jewellery Show?

"Plan ahead of your visit. With so many exhibitors already confirmed, it pays dividends to do your research and plan accordingly. Whether you are looking for the next trending product, packaging solution or service provider to help your business, the Jewellery Show will have ample exhibitors to meet all your business needs. 

Not only does the show feature fantastic exhibitors (yes, the NAJ members!), but the talks and panel discussions across the two days provide a good learning opportunities for you and your business. 

Crucially, tell your professional network that you will be attending. A scalable and growing jewellery trade show is vital for the trade. This only happens if exhibitors, buyers and the wider industry support and promote the event."

 

What are you most excited to see at this year's event, and why should industry professionals make it a priority to attend?

"We are looking forward to connecting with new and familiar faces. It is a great way to meet existing NAJ members and explain to the rest of the jewellery industry what benefits membership can bring to their businesses. We are excited to see the latest trends, products and technologies and connect with the broader trade.

Above all, we are excited to see the show’s development and growth. In just a few short years, the Jewellery Show has already grown considerably in size and stature, and we only see this increasing as more exhibitors support the show, more buyers commit to attend and more trade organisations work together to promote the event."

 

Don’t miss your chance to connect with thousands of  industry professionals at the National Hall, Olympia, London on 31 August - 1 September 2025.

Register your interest today and be the first to receive exclusive updates, exhibitor announcements, and more!

Book your stand today and engage with key buyers, industry leaders, and trendsetters.

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