Future Proofing Heritage Brands
01 Sep 2024
Showcase Theatre
This session will explore Jensen & Jensen's growth, distinguishing between premium and luxury, and the importance of effective storytelling for
consumer advocacy.
It will cover strategies to future-proof brands and detail the components of a successful campaign from ideation to execution.
Emphasising the importance of storytelling in building brand identity, this session will demonstrate how to effectively craft and share your brand's narrative to reach global audiences, significantly boost brand visibility, and drive ROI.