A major survey of UK retailers has revealed there’s a strong degree of optimism about when jewellery retail can open up in store; the likelihood of good business in the Christmas run-in period and the desire to get face to face with peers and suppliers. Here are the top six takeaways from the results.
UK jewellery retailers expect to be trading in person soon
81%, expect to be trading in-store in the Summer. The positivity reflects government advice on when the adult population will be vaccinated, and the progress being made towards this, as well as the roadmap for re-opening the economy. More than 88% expected to be operational by the Autumn in time for the Christmas sales period.
There is general positivity about the likelihood of business improvement in the run into Christmas 2021
Almost 80% expect sales to be up this year. 98% expect them to either stay the same or grow. This is in line with other recent surveys of business in general .
Despite the issues of the last year this is a time for positivity and the Jewellery Show is designed to meet the need for sourcing and learning for the future.
Many retailers are looking to capitalize on the rise in demand by stocking new products
93% stated they wanted to see the latest design ideas and trends and learn what suppliers have to offer for retailers in the Christmas sales period. This demonstrates retailers wanting to make the most of the pent-up demand analysts predict for the luxury goods sector in general. The Jewellery Show is designed specifically to address this need and provide a platform for designers and suppliers wanting to reach this positive market.
UK jewellery retailers expect to be able to attend large scale domestic events in the Autumn event calendar
With all UK adults expected to be vaccinated by the end of July its no surprise that 86% of respondents fully expect to be able to attend large scale events after the Summer. The Jewellery Show 1-2 September is ideally placed to run early enough for retailers to select their new lines for the Christmas sales period and at a time when buyers believe its safe to attend.
There was inevitably less confidence about attending international events with fewer than half thinking there was any chance of this in 2021. The Jewellery Show in London will be the biggest event most retailers will look at attending this year. Its going to be the place to be seen and the place to win Christmas business.
UK retailers need major trade events!
85% of respondents agreed that its important for them to physically see the products they stock before purchasing. 93% went on to agree trade exhibitions were an effective way of doing this and not surprisingly eight out of ten also said they had specifically stocked new products directly as a result of attending a trade shows.
After a two-year gap with no major UK jewellery trade event, it’s important to remember the roll large scale exhibitions can play. The Jewellery Show is set to meet this demand for an inspiring and informative sourcing event for UK retailers.
If you build it they will come! More than nine out of ten UK retailers say they want to visit the Jewellery Show!
A massive 98% said yes – they want to visit a major trade event and free to attend conference in London this year. The Jewellery Show is going to meet a real pent up demand from retailers.
The survey was conducted in the first two weeks of March 2021. More than 1,000 jewellery retailers were surveyed and more then 50 completed the full questionnaire. The results in full are now available as a market report and if you would like to receive this please click here.
If you are interested in more information about the educational programme and the results of subject areas most of interest to jewellery retailers form our findings and how you might be a part of the programme addressing the needs we have identified please click here.
The Jewellery Show is set to be the biggest event of its kind in the UK. We are expecting up to 300 exhibiting companies. The event will also feature a catwalk featuring the latest designs and collections plus a multi stream educational programme all offered free of charge to qualifying visitors. With the belief that jewellery retailers will once again be able to attend domestic events by September this looks set to attract an audience of many thousands. If you would like to be a part of it please contact