Zedd™ is a distinctive brand developed by British manufacturer Wedds & Co in Birmingham’s Jewellery Quarter.

The story started with zirconium. A natural silver-grey metal that can turn jet black with the right know-how. Zedd™ combines this matte-textured material with precious metals across various collections, all hallmarked in the UK. 

Black zirconium is durable, hypoallergenic, lightweight, and hard-wearing. When paired with 9ct and 18ct gold, platinum or silver, or a mixture of these elements, the results defy convention.

Zedd™ is a bold concept for the customer who wants something different from the norm.