The brand is famous for its eye-catching and elegant jewellery that often has a raw twist and a cool edge. The look is upscale while still being “affordable luxury”. The brand has regularly featured in popular fashion and lifestyle media and has a growing international fan base. 

Today Sif Jakobs Jewellery is represented internationally and is a widely sought-after brand by discerning and fashion-forward retailers as the category-leading brand in silver & zirconia jewellery and watches. The brand is a proud winner of various prestigious European jewellery awards.