Almost 50,000 watches have been reported stolen in the UK since 2019, according to Freedom of Information data obtained from 21 police forces. The average watch added to a home insurance policy is worth £3,000. The average Rolex is worth £7,000. Most standard policies cap single items at around £2,000.

The maths does not work, and the customer usually finds out at the worst possible moment.

Loxa's watch cover is built for that gap. Accidental damage and theft cover, for 1 or 2 years, offered in the same transaction as the sale.

At the counter, your team offers cover as part of the sale and logs the policy through the Loxa Portal or your existing till system, with training and in-store materials provided. Cover begins straight away and the customer receives their documents by email.

Online, the cover option sits on your product and basket pages, styled to your storefront, with no change to your checkout flow.

What it covers: accidental damage including impact, drops and liquid damage. Theft, with a valid police report. Repair or replacement up to the insured value. UK cover plus worldwide cover for trips of up to 180 days. No excess on any claim.

What it means for you: commission earned on every product protection policy sold, with no setup cost and no capital required. Cover is available at the point of sale on high-value pieces, and tailored cover is arranged where a piece sits above the standard ceiling.

When a claim is approved: we arrange the repair or fund a replacement sourced from you and paid to the customer as a voucher, so the second sale stays with you.

Loxa is live with 50+ leading UK retailers, online and in-store. Stand R24.