"A customer who has just chosen a ring is thinking about protecting it. The same customer a week later is thinking about something else entirely," said Jamie Hamer, co-founder and CEO of Loxa. "That is the whole problem. Protection has always been offered late, by someone the customer has no relationship with, for a piece they bought somewhere else. We have built it into the moment of sale instead, and we have built it so the jeweller stays at the centre of it."

The schemes are designed around how jewellers already work. Where a claim is approved, Loxa arranges the repair at the retailer's own bench wherever possible, with pre-agreed costs. Where a replacement is needed, it is sourced from the retailer and paid to the customer as a voucher, returning the customer to the shop that sold them the piece rather than to a third party.

Retailers earn commission on every product protection policy sold, with no setup cost, no change to the payment journey and no additional regulatory burden on their business. In-store, policies are logged through the Loxa Portal or an existing till system, with staff training and counter materials provided. Online, Loxa connects natively to more than 70% of UK ecommerce infrastructure through apps for Shopify, Magento, WooCommerce, BigCommerce and PrestaShop, as well as direct API integrations. Most retailers go live within 48 hours.

Howden and Loxa have a mutual commercial introducer relationship for jewellery and watch merchants.

Loxa closed a £2.7 million seed round in March 2026 and is live with more than 50 leading UK retailers across jewellery, watches, furniture, eyewear, power tools, electronics and catering equipment.

Loxa will be on stand R24 at the Jewellery Show, Olympia London, on 2 and 3 September 2026. For more information, visit jewellery.loxacover.com.

About Loxa

Loxa is a full-stack Managing General Agent that builds and operates embedded product protection programmes for retailers. Founded in 2023 and based in London, Loxa designs its own insurance schemes, integrates them into retailers' online and in-store purchase journeys, and handles every claim end to end.

Loxa Ltd is authorised and regulated by the Financial Conduct Authority, number 1018666. Registered in England and Wales, company number 14654818. Insurance is underwritten by Helvetia Global Solutions Ltd. Loxa is an insurance intermediary, not an insurer. Cover is available to UK residents only.

For media and commercial enquiries, contact sales@loxacover.com.

Sources

Bridebook, average UK engagement ring cost. Confused.com, average value of a watch added to a UK home contents policy, March 2025. Single-item limits published by Admiral, Allianz, Halifax, Nationwide and Sainsbury's Bank. Aviva, 2024, increase in high-value jewellery theft claims. The Watch Register, Freedom of Information requests to 21 UK police forces, January 2024.