This is not a paid PR activity. With the online popularity of NAFISA DEIGNS and the introduction of over 3000 unique single creations in Gold and Silver, all studded with fine gemstones like ruby, sapphires, emerald, citrine, topaz, and many more, the editors of "Jewellery and Watches Magazine" reach out to Nafisa Idrees to talk about her intriguing jewellery concepts and philosophy. Although the interview was conducted in English, it was translated into Arabic to suit the language of the Middle Eastern majority.