As someone from a family of retail jewellers, I’ve always understood the importance of knowing your customer. That background continues to guide me in my work today. I founded Meta Gold Ltd in 2017, choosing to trade under the name Elvan Jewellery—a name once used by my father for his retail store. Carrying forward his legacy is a personal and professional priority for me.

At Elvan Jewellery, we specialise in 14ct gold, though we also produce in  9ct ,18ct and 22ct pieces to meet a wide range of customer needs. We’re best known for our extensive 14ct collection tailored to Eastern European markets, but we also offer modern, trend-led designs. Some of our jewellery is available as part of a core range, while others are created exclusively to retailer specifications.

We don’t produce a fixed catalogue—instead, we keep our collections fresh and responsive to market demand. Combined with our competitive lead times, flexibility, and strong focus on service, this approach keeps us ahead of the curve.

Elvan Jewellery is growing rapidly and currently supplies over 400 stores. We’re now more capable than ever of handling larger production volumes and scaling with our customers’ needs. We work closely with the Birmingham Assay Office, who not only handle our hallmarking but also conduct regular random testing to ensure REACH compliance.

We’re excited to be exhibiting at the 2025 London Jewellery Show and look forward to connecting with new clients and industry partners.