Australian Jewellery Brand NAJO to Make UK Debut at The Jewellery Show 2026
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Established in 1986, NAJO has built a loyal following through collections that blend modern simplicity with organic forms inspired by the natural world. Every piece reflects the brand's commitment to accessible luxury, pairing considered artistry with responsible sourcing and enduring quality.
For nearly four decades, NAJO has celebrated the beauty of precious materials through pieces designed to transcend trends. Grounded in sterling silver and guided by a deep appreciation for nature's artistry, the collections feature fluid silhouettes, sculptural forms and ethically sourced metals and gemstones that echo the landscapes and elements that inspire them.
The brand's story began with founder and Creative Director Jo Tory, whose lifelong passion for jewellery was nurtured in a creative household where her mother, a silversmith, handcrafted her own pieces. This early exposure to artistry, craftsmanship and the beauty of honest materials shaped Tory's distinctive perspective from an early age.
Today, Tory is recognised as one of Australia's pioneering female jewellery founders. She continues to lead the creative vision of the brand, drawing inspiration from the textures, movement and forms found in nature. Under her direction, NAJO has developed a signature aesthetic defined by understated elegance, refined detailing and exceptional craftsmanship.
At The Jewellery Show, visitors will have the opportunity to discover NAJO's latest collections, featuring 925 sterling silver, luminous freshwater pearls and carefully selected semi-precious stones.
ABOUT NAJO
Founded in Australia in 1986, NAJO creates jewellery inspired by nature's artistry and organic forms. Renowned for its sculptural aesthetic and relaxed modern sensibility, the brand works with sterling silver, natural gemstones and precious metals to create pieces with lasting appeal. Led by founder and Creative Director Jo Tory, NAJO designs timeless collections intended to be worn, layered and treasured for years to come.
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