ATHENA A: FROM SOUTH AFRICA TO THE GLOBAL JEWELLERY STAGE

Award-winning South African jewellery house brings its distinctive design language to London

LONDON, SEPTEMBER 2026 — Award-winning South African jewellery house Athena A arrives at the London Jewellery Show this September as it continues its expansion onto the international jewellery stage.

Known for bold, sculptural and highly distinctive statement jewellery, Athena A creates handmade pieces that sit at the intersection of jewellery, fashion and art. Founded by designer Athena Argyrakis, the brand has developed a strong international following with its unapologetic approach to contemporary design and its use of distinctive, responsibly sourced materials including recycled brass and ethically sourced Ankole cow horn.

London follows Athena A’s international showcases in New York and Miami, as the brand continues to build its global presence.

The jewellery has already attracted an international clientele including Viola Davis, Amandla Stenberg and Emmy Award-winning chef and television personality Carla Hall, while Athena A has collaborated with Hennessy and Grammy Award-winning artist Tems on an internationally flighted campaign. The brand also created jewellery for The Woman King, starring and produced by Viola Davis.

With accolades including South African Jewellery Designer of the Year 2023 and TWYG Accessories Designer 2024, Athena A arrives in London with a clear ambition: to establish an African jewellery brand with genuine international relevance.

“We have never wanted to create jewellery that belongs to one market. Our ambition is to build an international brand from Africa, with a design language that can stand confidently anywhere in the world.”

— Athena Argyrakis, Founder & Designer

Visit Athena A at the London Jewellery Show
2–3 September 2026 | Olympia London

www.brandathenaa.co.za | @brand_athena_a

Press & wholesale enquiries:
Athena A | South Africa