The way people shop for jewellery is changing- and video is leading the charge. In this session, the founders of iimpro, a new video-first jewellery marketplace, explore how social commerce and livestream shopping are reshaping the industry. From TikTok trends to swipe-to-shop experiences, learn how consumer habits are shifting, why trust and authenticity matter more than ever, and how jewellers can adapt to stay ahead. Discover the tools, platforms, and strategies that are driving real engagement and real sales in the digital jewellery space.

Learning outcomes

By attending this session, delegates will:
    •    Understand the rise of social commerce and why it’s reshaping the jewellery retail landscape
    •    Learn how livestream shopping and video-first platforms are driving customer engagement and trust
    •    Explore the benefits of using real people and real content to increase conversions
    •    Discover actionable strategies for incorporating video and social selling into their own business
    •    Gain insight into how platforms like iimpro are connecting brands with modern, mobile-first shoppers